Winx Club All: Rainbow Magicland

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The evergreen property has a new licensing and marketing strategy aimed at young adults.

Rainbow Group announces the launch of a global marketing and licensing strategy for the brand extension of its international series “Winx Club,” targeting young adults.

Viewers of “Winx Club,” which first aired in 2004, fans are now young adults in their twenties. Rainbow’s in-house design team has created various style guides and a lookbook to support its global strategy for consumer products focusing on teenage girls and young adult female audiences, with initial specific focuses on fashion, accessories, beauty, and makeup.

To support the new consumer products strategy, a variety of marketing, PR and digital activities will ensure the engagement of both evergreen fans and new audiences worldwide. Additionally, the cooperation with Netflix and the timing of the launch of “Fate: The Winx Saga” aligns with Rainbow’s new young adult CP strategy.

Licensed products for the new strategy will roll out in the coming months.

Source by License Global

Rainbow turns 25 and celebrates its first quarter of century with the audience of the Giffoni Film Festival, during the 50th anniversary of the event.

At Cittadella del Cinema was inaugurated a special Rainbow installation that traces the milestones of the group since its beginnings in 1995: for the entire duration of the event, visitors can delve in the world of Rainbow through unpublished images and the first cartoon drawings; from the birth of the classic Winx Club all the way up to 44 Cats and the latest news born from the inspiration of Iginio Straffi.

During opening night at the Yaris Arena, a video celebrating the content company was also presented and Claudio Gubitosi, founder and Director of Giffoni Opportunity, honored the Company with the Giffoni 50 Award, for its 25 years of success.

Source: Vertical Licensing

The fair is celebrated from 1 to 3 April 2019

Rainbow Stand: Hall 32 Stand A/3 - BolognaFiere

Licensing Magazine has just published the issue of March 2019 and contains a section dedicated to Rainbow.

Below you can read the complete article about:

Winx Club Season 8, new books and cookies
The Winx 15th Anniversary Celebration Plan
Presentation of the new series 44 Cats and new products
Presentation of the new Club 54 series

Links to full magazine:

English version Italian version

letidor.ru visited one of the biggest animation studios in Europe and found out who and how Winx Club is doing - the animated series that conquered millions of girls around the world.

Animation Studio Rainbow is located three kilometers from the Italian city of Loreto, among the neat green hills and modest houses of local farmers. This place was chosen by the company’s founder Iginio Straffi. He grew up not far from Loreto and is sure that the most unusual ideas are not born in the stifling and bustle of Rome and Milan, but in an atmosphere filled with serenity and silence.

Straffi gathered a team of best scriptwriters, animators, artists and other professionals from all over the country who are ready to invest their soul in cartoons, built a small studio for them in accordance with the latest eco-architecture achievements. On its roof are solar panels that power the building, inside there is a water recycling system and automatic ventilation.

A lot of light, air in the space, suitable both for noisy meetings, and for solitary work - this is the atmosphere that allows employees to develop personally and professionally and support the company among the leaders of the global animation market.

In 2019, one of the most beloved and popular worldwide Rainbow brands, the Winx Club, is 15 years old. Over the years, the brand has got an army of fans in Italy and abroad and, of course, subdued girls from Russia.

In 2019, we are waiting for the premiere of the new season 8 about six fairies with magic of friendship and kindness.

Over each season the team works for several years. From the idea to its full implementation, the project runs many departments of the studio.

The first stage of the work is script writing. 30 Rainbow editors collaborate with dozens of writers not only from Italy, but also from the USA The latter help to make the scenario as multicultural as possible and to adapt it for children from different countries.

Images fairies engaged in a separate department. Italy is a country of fashion and style, so the fashion component in the series is very strong.

For the new season, designers are developing 20 new outfits (for each fairy), referring to the trends underlined at fashion shows in Milan.

Focusing on the latest trends, designers first create collages from magazine clippings, pieces of fabric, ribbons and everything that can inspire you to create a new style for fairies.

Then the artists draw images of fairies on the screen, working through the smallest details of costumes, wings, hairstyles and makeup. Due to this, the characters drawn in 2D, no longer look flat.

After the costumes are drawn in detail in graphic programs, they are sewn alive from chic fabrics (in the size that sits on a miniature girl or a large doll).

This is done in order to see whether the outfits will look spectacular in life.
After all, then they can be used at festivals and other events organized for fans of the world of Winx.

The images of fairies (their appearance, facial features, etc.) are developed by a separate team of artists. First, they make rough sketches on the tablets, and after that, when the images are approved, their final revision takes place. The team then proceeds to storyboard (creating storyboards).

Each episode of the cartoon is drawn by hand (on the tablet). In fact, this is the drawing of the main scenes in statics, where the location of the characters and objects is shown. The storyboard is similar to a comic strip, consisting of a huge number of pages.

So, for one 22-minute series of the Winx Club, artists prepare 450 pages of storyboards. And then they make a rough clip from them, on the basis of which animators make a cartoon.

The studio is occupied by many creative workers, each of whom is engaged in some important matter. Some make backgrounds, others work on facial expressions of heroes, others are busy editing, combining visual effects and characters.

Sound recording of cartoons and recording music takes place in a recording studio in Rome, for the English version of the series - in New York and so on.

Also in Rainbow there are departments responsible for printed materials (magazines, developmental manuals), which are developed here.

There is a department that certifies toys, stationery, backpacks and other products that are produced by other companies under the Winx brand. The animation studio does not develop these products, only carefully studies the sent samples, and then gives (or does not give) the go-ahead to launch mass production.

Every business requires maximum concentration from the workers of Rainbow, so the whole team works, not looking up from the monitors, for 6-7 hours a day.

Fortunately, after hard work, employees of various departments can go to the gym, play volleyball or go to the pool and spa, which are located adjacent to the studio area. Here they communicate and gain strength to create new cartoon films about the friendship and adventures of the Winx, which “Letidor”, as well as fans of fairies around the world, are looking forward to with great impatience.

Source: letidor.ru

On September 27th in Loreto, at the Rainbow headquarters, a meeting was held in the Italian press during which the production studio - the biggest in Europe - was presented to journalists, as well as new projects, not just animation, to which rainbow is working.

The meeting was an opportunity for Licensing Italia to interview Iginio Straffi, founder and CEO of Rainbow.

The Winx franchise will celebrate its first 15 years in 2019 with the launch of the series 8. How did the idea of creating these characters come from and where did the name?

I had realized that all the great Major proposed more than anything else heroes and favorites only for boys, so I thought of creating feminine heroines, bearers of a positive, cheerful and colorful message.

I was inspired by magical sagas, creating fairies whose main characteristic are traditionally wings, in English Wings. However, I needed to find an easily defensible name in brand recordings all over the world, so the simplest and safest thing was to create a neologism: Winx with the 'x'!

Winx could be read and pronounced the same way in all languages. In addition I was able to stylize the 'x' with a graphic sign that recalled a pair of wings. Hence a brand that we managed to protect well ... its uniqueness is the confirmation that the choice was spot on!

The success of Winx in these 15 years shows that the brand was able to adapt to the tastes and changed characteristics of young girls: how was it possible?

IS From their debut, the Winx have grown, have been able to reinvent themselves, keep up with the times, if not even anticipate them. The Winx in fact immediately represented an idea of women and of modern and current women, the one that has been imposed in the last decade and that did not exist before: they are strong, determined, independent and self-fulfilling heroines. In fact, just the opposite of what usually happens in traditional fairy tales, in the first film one of the Winx saves a petrified boy ...

Bloom, Stella, Flora, Aisha, Musa and Tecna, thanks to their magic and values such as friendship, positivity, generosity and commitment, which have always been ambassadors, have made millions and millions of girls grow in recent years, accompanying various generations and becoming in all respects an "evergreen", a classic brand , a reality of international scope, but at the same time made up of all Italian goals.

Graphically the evolution of the fairies has gone from the first hand-made drawings made up to the animation in 3D with special effects of very high quality made in the studios of Rainbow CGI.

Today the Winx brand is distributed in more than 100 countries; 8 TV series were produced, along with 2 other TV series with Netflix, 3 film films live shows and international musicals.

2019 will be the year of the celebrations, 15 years of success to be crowned with the girls of yesterday and today, with a plan dedicated to them, which will involve them with many novelties and projects: a touring exhibition for the 15 years of Winx that will be inaugurated at Lucca Comics and Games on October 31, 2018 to move then to Milan and continue in European countries in 2019.

In spring 2019 the next chapter of the saga will arrive, the new series 8, which will see the fairies in a new transformation, with the return of the most popular ones of the Winx Club, Enchantix, Sirenix and Butterflix.

Also in 2019 will come the new live show in theaters around the world : a great show that will enchant the audience with special effects, cutting-edge technologies, holograms and spectacular lighting effects.

Finally, the highly anticipated live action television series co-produced with Netflix that will see the Winx transform into "flesh and bones" to continue to excite the large audience of young adults.

Full article here: www.licensingitalia.it